Hi,
I'm Kate Schlarf
a Growth Marketer and
Marketing Automation Expert with Over 12 Years of
Experience. I specialize in
creating Seamless content
Experiences and workflows.
My goal is to work with
Clients who Value
Engaging Content,
Automation, and Community.
my skills
Marketing Ops & AutomatioN
Demand Generation & Growth Marketing
Organic & Paid Social
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Community & Events
my work
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Afraid of implementing
more technology or Automation
In Your Marketing?
Let's tackle it together!
Some of My Experience
Moovila | 2022-Present
VP Marketing
- Oversees content creation and demand generation activities
- Built out community engagement strategy for the IT Channel
- Manages Marketing budget, vendors, trade show selection, paid advertising, etc.
- Manages Revenue Operations KPIs and forecasting
- Speaks and participates in earned media on behalf of the company
- Highlights: Nominated to CRN's Women of the Channel List (x2), CRN Channel Women on the Rise 2024, Channel Marketing Association Rising Star Award
TRUEpill | 2022
Director Growth Marketing
- Team and budget management through organizational changes
- Optimized the marketing technology stack for improved prospect experiences and tracking
- Highlight: Upheld strict confidentiality and sustained team morale during a period of multiple layoffs
Sonoco | 2018-2022
SR. Manager Marketing OPerations and Demand Generation
- Built out Marketing Ops and Demand Generation globally, with coverage including web, socials, email, ads, webinars, etc.
- Updated website and digital campaigns for the latest compliance standards (GDPR, CCPA, PIPEDA, etc.)
- Built a diverse team of Campaign Managers, SDRs, Social Media, and Marketing Analytics experts
- Major Highlights: progressive promotions annually during tenure (final title listed); supported global department restructuring and associated change management
Berry Global | 2012-2018
Manager Global Competitive INtel.
- Managed Market Research, Contracts, Product Content, and more for global Nonwovens team
- Supported multiple multi-million dollar acquisitions inclusive of brand absorption and restructuring of digital entities
- Highlights: Progressive promotions throughout tenure starting from intern (final title listed); relocated to support organizational mission
Testimonials
“Kate was a pleasure to work with for marketing automation for my Products. I learned so much from her ideas and execution”
Cassandra Snelling, Marketing Manager - formerly at Sonoco
“Kate has many talents and skills. Chief among them are her initiative, resourcefulness and attention to detail.”
Phil Stotlz, EVP and GM - Berry Global
MEDIA
Awards
February 24, 2025
Channel Marketing Association Recognizes Kate Schlarf with 2025 Rising Star Award
Media
January 12, 2021
Tailored Careers Podcast Feature: "Meet Kate! What it's like to curate sustainability within marketing"
Media
August 12, 2023
