Image of a computer running an alloyd papeblister webinar with hands in front of it downloading an email from the same campaign.

Alloyd PaperBlister Campaign

Category

Email, Webinar, PPC, SEO, Automation

client or Employer

Sonoco Alloyd

year

2020

Objective

To run a successful multi channel digital marketing campaign to launch Sonoco Alloyd's PaperBlister package.

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Sonoco Alloyd is the blister packaging and machinery arm of Sonoco, a Fortune 500 company. Alloyd is based in North America and was targeting predominately the U.S. and Canada with this project.

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Some Elements Included

1. Webinar

2. Interactive Quiz

3. Blogs

4. Email Workflows

5. Paid Advertising (Google PPC)

6. Landing Page

Keep scrolling to learn more about this project

Creating a Cohesive Content Experience

This project was about educating customers about the value their brand could get from switching from a plastic blister package to a paper based blister package. This was a completely new concept so we had to think of creative ways to get them to engage. Working with the Product Marketer, Kim, we were able to come up with visually appealing and creative ways to engage customers such as a packaging quiz, that emailed the results based on their choice, and an infographic that could also be split out for use in ads or socials. We used all of this to build up to a webinar where potential customers could learn more and ask question about this novel product.

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Results

Alloyd was able to successfully launch this product and make a lot of noise, despite this being a historically face to face industry and the launch happening during covid. Some key results this campaign drove:

  1. Improved Page Ranking and CTR for Sonoco Alloyd on Google
  2. CTA Tracking with Lead Scoring allowed for 17 Highly Engaged Leads to be handed off in a 1 month period
  3. 3 orders were completed within 1 month of the campaign, cutting the typical sales cycle from 9 months to 1